Digital Marketing Strategist & Social Media Manager

Most marketers have never had to close a deal. I have. Lots of them.

Six years in real estate taught me what textbooks skip: people buy certainty, trust, and a picture of what their life could look like. I bring that instinct to every brand I grow.

94x

Organic reach growth in 30 days

8.2K

Page views from 685 in 60 days

6 yrs

Closing deals in real estate

#1

Top Selling Realtor at REMs

01

About

Marketing, informed by the close.

Six years in real estate taught me something most marketing textbooks skip entirely. People do not buy products or properties. They buy certainty, trust, and a picture of what their life could look like. That one realisation changed how I approach everything I do.

Today I work across marketing and business development, helping brands grow through content that actually works, strategy that makes sense for their specific situation, and partnerships that bring in the right people. I manage social media pages, build brand identities, and put together BD pipelines that move audiences from cold to converted.

What is different about how I work? I have sat across the table from buyers, sellers, and investors under real pressure. I know what makes people say yes and what makes them walk away. I bring that same instinct to every brand I work with.

If you are building something and you need a clearer voice, a stronger strategy, or someone who understands both the marketing and the business side of growth — reach out. I would love to hear what you are working on.

University of Lagos

UNILAG

B.Sc. Cell Biology & Genetics

02

Education

A scientific mind, applied to growth.

Before marketing, genetics. My degree trained me to observe closely, test hypotheses, and read data the way a lab reads results — patiently, and with a bias toward what the evidence actually says, not what feels clever.

That instinct now runs underneath every campaign I build. Marketing is not guesswork dressed up as confidence; it is a system of experiments. I form a thesis, ship it, measure it, and keep only what moves the numbers. The work that grew a page 94x in 30 days started exactly there.

B.Sc. Cell Biology & GeneticsFeb 2019 — Nov 2024University of Lagos
03

What I do

Services built for growth.

Social Media Management

Full-page ownership — content calendars, community engagement, and platform growth that turns followers into customers.

Content & Copywriting

Content built around a clear brand voice, designed to move audiences from cold to converted — not just collect likes.

Growth Strategy

Data-informed digital growth strategy covering visibility, audience growth, and lead generation across every channel.

Business Development

BD pipelines and partnerships shaped by six years of closing real deals — bringing the right people to the table.

Lead Generation

Targeted content plus clear calls to action that generate qualified enquiries, tracked and improved over time.

Brand Identity

Positioning, tone of voice, and identity systems that make brands recognisable — and worth trusting.

04

Track record

Experience & results.

Digital Marketing Strategist & Social Media Manager

Metroscape Development Company · Full-time

Feb 2026 — Present

Lagos State, Nigeria · Hybrid

Handling the full social media and digital marketing function — from content creation to lead generation and overall growth strategy.

  • Creating content that reflects the brand's positioning in the Lagos property market and speaks directly to the buyers and investors it wants to attract.
  • Building and managing a consistent content schedule — the right posts, at the right time, with nothing falling through the cracks.
  • Generating qualified leads through targeted content paired with clear calls to action that move audiences from awareness to enquiry.
  • Executing the company's overall digital growth strategy across visibility, audience growth, and lead generation on all online channels.
  • Tracking performance across platforms and using the data to consistently improve content and lead quality.
Digital MarketingLead GenerationContent Creation & CopywritingSEOSocial Media Management

Social Media Manager

Zinniemade · Freelance

Dec 2025 — Feb 2026

Remote

Managed the full social presence of a Lagos fashion brand, growing visibility and turning that audience into paying customers.

685 → 8.2K

Page views in 60 days

12x

Growth multiplier

60 days

Time to results

  • Grew page views from 685 to 8,200 in 60 days through consistent, data-informed content and strong visual storytelling.
  • Built a content strategy true to the brand's identity, speaking clearly to the customer it wanted to attract.
  • Used performance data to find the best posting times, highest-traction formats, and what the audience responded to most.
  • Grew the community through genuine engagement — turning followers into people who actually cared about the brand.
Social MediaContent MarketingSocial Media MarketingSocial Media Management

Social Media Growth Strategist

Fola On The Rise · Freelance

Oct 2025 — Dec 2025

Remote

Took a brand new wellness page from near zero to thousands of views in a single month — organic content strategy only.

88 → 8.3K

Page reach in 30 days

94x

Growth multiplier

30 days

Time to results

  • Grew page reach from 88 to 8,300 views in 30 days with zero paid promotion.
  • Designed the launch content strategy from scratch — a clear identity and tone of voice that stood out in the wellness space.
  • Built an audience through educational, value-led content aimed directly at the people the brand wanted to reach.
  • Kept momentum after launch by staying on top of engagement and refining what worked in real time.
Social Media ManagementContent Creation & CopywritingSocial Media

Professional Realtor

Real Estate Millionaires Group (REMs) · Full-time

Dec 2024 — Feb 2026

Lagos State, Nigeria · Hybrid

Worked with high-value clients across the Lagos property market, leading sales strategy, client advisory, and partnership development.

Named Top Selling Realtor at REMs — consistent results in one of Lagos's most competitive property markets.

  • Matched a portfolio of high-value clients with real estate solutions that fit their investment goals and financial position.
  • Built and executed sales strategies that got clients the best possible outcomes — buying, selling, or investing.
  • Maintained relationships with developers, financiers, and service partners to give clients access to better deals.
  • Guided homebuyers and investors through complex decisions, breaking market conditions down into clear, actionable advice.
Direct SalesReal EstateBusiness DevelopmentDigital MarketingCustomer Satisfaction

Sales & Business Development Executive

Omni Lagos · Full-time

Aug 2024 — Nov 2024

Lagos State, Nigeria · Hybrid

Handled investment advisory and business development for a Lagos real estate firm, working across both sales and content marketing.

  • Advised prospective buyers on property investment — long-term value, rental potential, and growth opportunities in the Lagos market.
  • Ran consultation sessions that gave investors the information and confidence to make decisions they felt good about.
  • Created and executed content marketing campaigns that increased brand visibility.
  • Connected what buyers asked in sales conversations to what the brand published online — making content more useful and more targeted.
Business DevelopmentSalesContent Marketing

Let's work together

Building something? I'd love to hear about it.

A clearer voice, a stronger strategy, or someone who understands both the marketing and the business side of growth — that's the work I do best.